2020 Farm Credit Sales Leaders Conference

October 14-16, 2020

Coronavirus (Covid-19)

Coronavirus (Covid-19)

In light of the ongoing coronavirus (COVID-19) situation, which we are monitoring daily, we wanted to reach out regarding the upcoming Farm Credit Sales Leaders Conference. At this time, the event will be taking place as planned. We will continue to assess the situation in partnership with local and national public health and travel authorities.

Our decisions are informed by and rely heavily on the guidance provided by the US Centers for Disease Control and Prevention (CDC). You can link directly to their site with information regarding the virus at www.cdc.gov/coronavirus/2019-ncov/index.html.

Your health and welfare are our top concern. We are taking precautions to ensure the health of all event participants. We urge attendees to follow the latest guidance from the CDC, which includes steps to prevent the spread of the virus. Everyday prevention measures include frequent hand washing, staying home when sick and covering coughs and sneezes.

We have been in touch with the event locations to discuss their facility hygiene and health policies. We are being advised by the hotels they are taking precautionary measures in order to protect guests and their staff and prevent the spread of infection. These measures include: More frequent cleaning and sanitizing of guest rooms, hotel facilities and public areas. Reminders to staff to practice strict hygiene habits at all times. Staff is being reminded to stay home if they are not feeling well and to seek medical attention immediately if they believe they have symptoms suggestive of respiratory illness.

With the safety of our customers, partners and employees as our number one priority, we will remain vigilant in our monitoring of the latest coronavirus developments from the CDC and local public health authorities.

You can find regular updates regarding the event on the event site at www.fccservices.com/conferences/sales-leaders-conference and on our digital media channels, which are listed below.

If you have questions, please feel free to contact the FCC Services Event Management Team at events@fccservices.com, or reach out directly to our VP of Event Management, Joette.Cross@fccservices.com.

Follow FCC Services for Up to Date Information Regarding Our Events


11 a.m. to 5:30 p.m.

Registration Open

1:50 p.m. to 2 p.m.

Conference Welcome, Speaker to be Announced

2 p.m. to 3:15 p.m.

General Session #1: Rapid Growth in the Face of Uncertainty, Matthew Pollard, Keynote Speaker, Rapid Growth Marketing, LLC

3:15 p.m. to 3:45 p.m.

Refreshment Break

3:45 p.m. to 5 p.m.

Breakout Sessions #1

#1A & #1B: Coaching & Sales Strategies Tactics: Building Your Story Playbook, Matthew Pollard, Keynote Speaker, Rapid Growth Marketing, LLC

#1C: Customer Experiences: Why Do You Need So Much Information From Me? How To Turn This Challenge Into a Relationship Positive,

Moderator: Carrie Bomgardner, Marketing Manger, AgChoice Farm Credit

Panelists: Stephen Childs, SVP, Chief Experience Officer, Farm Credit Mid-America; Mary Henry, VP Corporate Lending, MidAtlantic Farm Credit; Robert Mills, Owner, Briar View Farm

5:30 p.m. to 8:30 p.m.

Offsite Reception Event


7 a.m. to 9 a.m.

Registration Open

7 a.m. to 8 a.m.


8 a.m. to 9:30 a.m.

9:30 a.m. to 9:45 a.m.

Refreshment Break

9:45 a.m. to 10:45 a.m.

Breakout Sessions #2

#2A: Coaching, Motivating & Mentoring: Leading Courageously Deep Dive, Mike Staver, Author

#2B: Sales Strategies & Tactics: What Does the Future Look Like for Farm Credit, Rob Dongoski, Partner, Agribusiness Leader Ernst & Young

#2C: Customer Experiences: Customer Engagement Ideas, Shaun Gress, Regional Vice President, Farm Credit Illinois; Maggie Hamm, Chief Marketing Officer, Carolina Farm Credit; Andrew Melton, RVP Agricultural Lending, Farm Credit Mid-America; Lisa Quist, Life Insurance Specialist, Compeer Financial

10:45 a.m. to 11:00 a.m.

Refreshment Break

11:00 a.m. to 12:15 p.m.

Breakout Sessions #3

#3A: Coaching, Motivating & Mentoring: Communication Skills for Leaders: How to Have Those Hard Conversations, Bethany Rosebrock, Capital Farm Credit

#3B: Sales Strategies & Tactics: Sales Enablement, Speaker to be Announced

#3C: Customer Experiences: Process Improvements: What Have Associations Put in Place to Close Loans Quicker, Garrett Anderson, CPA, Credit Manager, GreenStone Financial; Kent Brookins, Enterprise Risk Analyst, Farm Credit Mid-America; Julie Bruggeman, Manager Business Process, Compeer Financial

12:15 p.m. to 1:30 p.m.


1:30 p.m. to 2:45 p.m.

2:45 p.m. to 3 p.m.

Refreshment Break

3 p.m. to 4:15 p.m.

Breakout Sessions #4

#4A: Leaders of Leaders Roundtable Discussion

Facilitators: Jason Edelman, SVP, Farm Credit Services of America; Ann Marie Lau, Sr. Sales Development Specialist, Compeer Financial

#4B: Front Line Sales Managers Roundtable Discussion

Facilitators: Andrew Melton, RVP Agricultural Lending, Farm Credit Mid-America; Ty Stucky, VP Lending Manager, American AgCredit; Mike Tippit, SVP Branch Manager, Capital Farm Credit; Steve Witges, SVP, Farm Credit Mid-America

#4C: Customer Experiences Roundtable Discussion

Facilitators: Chris Guck, Senior VP-Producer Marketing, AgCountry; Matt Rittenour, Regional Lending Manger, MidAtlantic Farm Credit

Panelists: Jennifer Boerema, Director, Financial Services, West Monroe Partners; Leland Fredman, SVP Business Transformation, AgCountry Farm Credit Services; Jenny Kreisher, Director of Communications & Creative Services, MidAtlantic Farm Credit

4:15 p.m. to 5:30 p.m.



7 a.m. to 8 a.m.


7 a.m. to 9 a.m.

Registration Open

8 a.m. to 9:15 a.m.

General Session #4: Leading Through Change: Strive to Thrive, Speaker to be Announced

9:15 a.m. to 9:30 a.m.

Refreshment Break

9:30 a.m. to 10:45 a.m.

Breakout Sessions #5

#5A: Coaching, Motivating & Mentoring: How to Earn the Right to Coach to What Matters, Speaker to be Announced

#5B: Sales Strategies & Tactics: Digital Innovations to Watch for in Lending, Leland Fredman, SVP Business Transformation, AgCountry Farm Credit Services; Chase Hafner, Chief Disruption Officer, American Ag Credit; Derek Hendricksen, VP Application Development Delivery, Farm Credit Services of America

#5C: Customer Experiences: CX Will Become A Core Competency For Competitive Firms, Stephen Childs, SVP, Chief Experience Officer, Farm Credit Mid-America

10:45 a.m. to 11 a.m.

Refreshment Break

11 a.m. to Noon