Farm Credit Sales Leaders Conference

October 8-10, 2024

TUESDAY, OCTOBER 8

11 a.m. to 5:30 p.m.

Registration Open

1:50 p.m. to 3:15 p.m.

Conference Welcome & General Session #1:
Maximizing Leadership Connection: How Modern Leaders Create Enduring Relationships
Speaker: Christopher Connors, Author & Leadership Expert

3:15 p.m. to 3:45 p.m.

Refreshment Break

3:45 p.m. to 5 p.m.

ROUND TABLE DISCUSSIONS

  • #1A-Coaching:
    Leaders of Leaders Roundtable Discussion
    Facilitators: To Be Announced

  • #1B-Sales Strategies & Enablement:
    Front Line Sales Managers Roundtable Discussion
    Facilitators: To Be Announced

  • #1C-Customer Experience & Marketing
    Customer Experience and Marketing Roundtable Discussion
    Facilitators: To Be Announced

5 p.m. to 6 p.m.

Reception

WEDNESDAY, OCTOBER 9

7 a.m. to 8:00 a.m.

Breakfast

7 a.m. to 9 a.m.

Registration Open

8:00 a.m. to 9:15 a.m.

General Session #2:
Becoming Preferred - Out-position, Out-sell, & Out-Experience the Competition
Speaker: Michael Vickers, Business Performance Coach

9:15 a.m. to 9:45 a.m.

Refreshment Break

9:45 a.m. to 11:00 a.m.

Breakout Sessions #2

  • #2A-Coaching:
    Revamping Sales Strategies: A blueprint for refocusing sales teams
    Panelists: To Be Announced

11:00 a.m. to 11:15 a.m.

Refreshment Break

11:15 a.m. to 12:15 p.m.

Breakout Sessions #3

  • #3A-Coaching:
    Hiring the Right Fit
    Speaker: To Be Announced

  • #3B- Sales Strategies & Enablement:
    Working With the "New Borrower"
    Speaker: To Be Announced

  • #3C-Customer Experiences & Marketing:
    The Fusion Phenomenon: Product strategy vs. UX strategy
    Speaker: To Be Announced

12:15 p.m. to 1:30 p.m.

Lunch

1:30 p.m. to 2:45 p.m.

General Session #3:
Becoming the Hero of Your Teams Story
Speaker: Larry Young, Business Development Strategist, Boiling Frog Development

2:45 p.m. to 3:15 p.m.

Refreshment Break

3:15 p.m. to 4:30 p.m.

Breakout Sessions #4

  • #4B/4C: Sales Strategies & Enablement / Customer Experience & Marketing
    Enhancing Sales Through Educational Programs
    Speaker: To Be Announced

THURSDAY, OCTOBER 10

7 a.m. to 8 a.m.

Breakfast

7 a.m. to 9 a.m.

Registration Open

8 a.m. to 9:00 a.m.

General Session #4:
The Neuroscience of Selling: Leveraging Brain-Based Triggers That Move People to Trust and Action
Speaker: Dr. Jason Jones, Organizational Psychologist & Author

9:00 a.m. to 9:15 a.m.

Refreshment Break

9:15 a.m. to 10:15 a.m.

Breakout Sessions #5

  • #5A- Coaching:
    Session Title To Be Announced
    Speaker: To Be Announced

  • #5B- Sales Strategies & Enablement:
    Sales Enablement Strategies
    Panelists: To Be Announced

  • #5C-Customer Experiences & Marketing:
    A Firsthand Account: What Customers Really Want From their ACA
    Panelists: To Be Announced

10:15 a.m. to 10:30 a.m.

Refreshment Break

10:30 a.m. to 11:30 a.m.

General Session #5:
Good Leaders Lead, Great Leaders Lead UP!
Speaker: Rousawn Dozier, Founder, Rousawn Dozier & Associates